Silda Jazz International Jazz Festival

Identity for Silda Jazz, International Jazz Festival.

Silda Jazz is an annual festival held in Haugesund, Norway. The festival celebrates both Norwegian and international Jazz music, alongside Herring (of course!).

Haugesund is an old fishing town, on the west coast of southern Norway.

Creating an identity for the fesitval involved lots of research, both primary and secondary. I spoke to members of the council in the town hall, as well as residents and festival organisers. Travelling to norway to gather visual research helped shape the brand. the logo visually is both Scandinavian whilst having a balance of fluidity and improvisational quality linked to Jazz. The two Z's make up a pair of fish.

The video shows the lineup announcement for 2019

Copyright Tom Sandford 2020. All rights reserved.

(please don't steal my work)