MISC art channel
Aimed at a Male and Female audience who's age is between 25-45 years old.
Brand values: Fluid - Conceptual - Dangerous
miscellaneous definition: composed of different members or elements of different kinds
The identity of the arts channel revolves around an ever changing logo. Multiple versions of the logo can be shown across multimedia platforms whilst still keeping the core identity known.
Experimental typography allows the channel to branch away from the identity for certain events, such as artist takeovers, award ceremonies. The type can be changed to anything however it will remain black and white, with the Misc logo coming before the changing elements.