misc black

misc poster black and white

misc tote

MISC art channel

Aimed at a Male and Female audience who's age is between 25-45 years old.

Brand values: Fluid - Conceptual - Dangerous


miscellaneous definition: composed of different members or elements of different kinds

The identity of the arts channel revolves around an ever changing logo. Multiple versions of the logo can be shown across multimedia platforms whilst still keeping the core identity known.

Experimental typography allows the channel to branch away from the identity for certain events, such as artist takeovers, award ceremonies. The type can be changed to anything however it will remain black and white, with the Misc logo coming before the changing elements.

Copyright Tom Sandford 2020. All rights reserved.

(please don't steal my work)